After the Kansas City Chiefs won the AFC championship game, Taylor Swift was seen celebrating on the field with Travis Kelce and his family.
In photos that circulated later, Swift was spotted wearing a ring featuring Kelce’s #87.
The ring was part of a package sent to Donna Kelce from a local boutique, EB and Co., which sells Chiefs-themed items.
Donna liked the items sent, prompting the boutique to send more, including the ring, in hopes she would gift some to Swift.
The pictures went viral, causing the boutique’s website to nearly crash, with 500 pieces sold by Sunday night.
“It immediately went on fire,” Emily Bordner, the owner and creative director at EB and Co., told KMBC News.