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Taylor Swift sings two diss tracks on nemesis Scooter Braun’s birthday… one day after he announced his retirement from music management

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Taylor Swift sings two diss tracks on nemesis Scooter Braun's birthday... one day after he announced his retirement from music management

Taylor Swift sings two diss tracks on nemesis Scooter Braun’s birthday… one day after he announced his retirement from music management
At one point as she sang This Is Why We Can’t Have Nice Things, she let out a prolonged laugh as the crowd cheered, which was notably longer than her short cackle in the original recording.

 

 

The 14-time Grammy winner never explicitly mentioned the entrepreneur by name, but has been vocal about their yearslong dispute over his acquisition of her first six albums in 2019.

‘Y’all… I Forgot That You Existed x This Is Why We Can’t Have Nice Things is ICONIC on the heels of the Scooter retirement announcement omg,’ one X user wrote.

‘ON SCOOTERS BIRTHDAY?!?!’ another tweeted.

A third mused that the song selection was ‘hysterical’ since it was her first show since Braun’s retirement announcement, and, it fell on his birthday.

Others joked Swift, who also performed a mashup of I Hate It Here and The Lakes, was a ‘comedian.’

Braun infamously was embroiled in controversy with Swift after the music mogul purchased her master recordings from Big Machine Records CEO Scott Borchetta back in 2019.

In a June 2019 Tumblr post, Swift expressed her disappointment over the high-profile transaction.

‘Essentially, my musical legacy is about to lie in the hands of someone who tried to dismantle it,’ Swift said. ‘For years I asked, pleaded for a chance to own my work. Instead, I was given an opportunity to sign back up to Big Machine Records and “earn” one album back at a time, one for every new one I turned in.’

She explained she always wanted to own her own music, but entered the music world at the age of 15 and couldn’t fight for herself.

At the time, Swift said the purchase was a betrayal from her old label and never in her ‘worst nightmares’ did she ‘imagine the buyer would be Scooter.’

‘Any time Scott Borchetta has heard the words ‘Scooter Braun’ escape my lips, it was when I was either crying or trying not to. He knew what he was doing; they both did. Controlling a woman who didn’t want to be associated with them. In perpetuity. That means forever,’ she wrote.

The performer who ended her post saying ‘sad and grossed out.’

Nearly a year and a half later, Braun went on to sell the master recordings for more than $300 million to private equity company Shamrock Holdings.

At the time, Swift wrote in a social media post: ‘My team attempted to enter into negotiations with Scooter Braun. Scooter’s team wanted me to sign an ironclad NDA stating I would never say another word about Scooter Braun unless it was positive, before we could even look at the financial records of BMLG (which is always the first step in a purchase of this nature).’

‘So, I would have to sign a document that would silence me forever before I could even have a chance to bid on my own work,’ she explained. ‘He would never even quote my team a price. These master recordings were not for sale to me.’

Swift then announced she would re-record the songs on the six albums she made for Big Machine, calling them ‘Taylor’s Versions,’ which she has already begun with both Fearless and Red.

Earlier this week, Braun, who has had a prolific two-decade career overseeing the likes of Ariana Grande and Justin Bieber, announced his retirement from music management.

Braun released a statement announcing the end of his ‘chapter’ as music manager – as he sets forth on his new role as a board member of Hybe and CEO of Hybe America.

His statement began: ’23 years ago a 19 year old kid started managing an artist named Cato in Atlanta, GA and my journey began. Along the way I have had so many experiences I could never have dreamt of.

‘I have been blessed to have had a “Forrest Gump”-like life while witnessing and taking part in the journeys of some of the most extraordinarily talented people the world has ever seen. I’m constantly pinching myself and asking “how did I get here?” And after 23 years this chapter as a music manager has come to an end.’

News of Scooter’s retirement comes after he lost clients such as Grande, Carly Rae Jepsen, and Demi Lovato.

Scooter, who shares three children with his ex-wife Yael Cohen, cited his kids as the primary reason he decided to leave the business.

‘My entire adult life I played the role of an artist manager on call 24 hours a day, 7 days a week. And for 20 years I loved it. It’s all I had known. But as my children got older, and my personal life took some hits, I came to the realization that my kids were 3 superstars I wasn’t willing to lose. The sacrifices I was once willing to make I could no longer justify. It was time to step into a new role.’

Braun then addressed his next career move – as the CEO of Hybe America last year. Variety reported last year that Braun became sole CEO of the company.

‘In this next chapter, I have been honored to join as a board member of Hybe and serve as the CEO of Hybe America. My brilliant partner these past 3 years, Chairman Bang, has a vision I truly believe in. But even beyond that he has become a true friend who understands where I must be in my life these days. And that is a father first, a CEO second, and a manager no more.’

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