Taylor Swift released her blockbuster movie “The Eras Tour” to streaming platforms Wednesday in celebration of her 34th birthday.
The singer has a lot to toast after a whirlwind of skyrocketing success in 2023.
Record breaking Eras Tour
From March through November, Taylor Swift shattered records with her 3.5-hour Eras Tour.
The massive 45+ song set list spanned her 10 albums. Swift told Time magazine she started preparing for the tour six months ahead of time by running on a treadmill while singing her songs.
She’s had 66 shows in 2023 in 20 North American cities and three South American cities. Pollstar estimated the tour grossed more than $1 billion and the Guinness Book of World Records honored her recording breaking achievement. She thanked her truck drivers in August with bonus checks of $100,000.
Taylor Swift performs during the first night of the Cincinnati stop of the Eras Tour at Paycor Stadium in downtown Cincinnati on Friday, June 30, 2023.
At a time when Hollywood production was halted, Swift did what studios and streaming services were unable to: make a deal with SAG-AFTRA.
She worked with the unions, allowing her to market and show her “Eras Tour” movie how she saw fit. The film was released Oct.13 and made more than $250 million globally.
Fans flocked to theaters to buy out the custom cups and popcorn containers, dance in the aisles and sing at the top of their lungs. Swift even scared the “The Exorcist: Believer” into bumping up its opening weekend to Oct. 6.