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Rihanna Announces the Launch of Fenty Hair: ‘It’s Time to Play’

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Rihanna Announces the Launch of Fenty Hair: ‘It’s Time to Play’

The superstar announced the launch of Fenty Hair on Instagram Tuesday, sharing a video of herself rocking a short blond pixie cut.

 

“A new family is moving in! @fentyhair is pullin up and it’s time to finally have the hair experience you’ve been waiting for,” the mom of two, 36, wrote in her caption.
RihannaThe superstar announced the launch of Fenty Hair on Instagram Tuesday, sharing a video of herself rocking a short blond pixie cut.

“A new family is moving in! @fentyhair is pullin up and it’s time to finally have the hair experience you’ve been waiting for,” the mom of two, 36, wrote in her caption.
Rihanna

“You know how much switching my hair up matters to me. I’ve had almost every texture, color, length, from weaves to braids to natural,” she continued.

“So I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style.”

Ahead of the brand’s June 13 launch, fans can sign up for early access at the Fenty Beauty website and watch the full teaser video, which includes a sneak peek at the line’s hair gel, moisture mask, shampoo and conditioner, all seemingly aimed at people of all ages and hair types.

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