Jason Kelce says Taylor Swift promotes New Heights Cap“Sold out of the green hat real quick.” at Coachella.

On April 13, the singer, Taylor Swift, and her boyfriend Travis Kelce sent the internet abuzz as they attended Coachella together, with one accessory Swift donned particularly catching her fans’ attention — and Kelce’s.

Both of them looked stylish in the desert, with Swift in a chic all-black look complete with a mini skirt and an oversized leather bomber jacket, while Kelce wore striped pants with a plaid button-down shirt over a white t-shirt.

However, the most notable piece of Swift’s outfit was her hat. She wore a dark green New Heights cap, a shout-out to her boyfriend and his brother’s podcast, New Heights with Jason and Travis Kelce. During their April 17 podcast episode, the brothers discussed the singer’s look.

“She was supporting the New Heights,” Travis said of Swift’s outfit.

“Big New Heights supporter,” Jason Kelce agreed, before revealing they also saw massive support from Swift’s fans as a result of the superstar’s outfit choice. He noted that the podcast’s merchandise shop “Sold out of the green hat real quick.”

Travis said of the hat, “It’s a good color green.”

During the couple’s day at the desert festival, they were spotted watching Swift’s friend Ice Spice’s performance — and seen dancing to “Karma” in the crowd.

The couple also attended Dom Dolla’s set and Bleachers’ performance, which comes as no surprise seeing as Swift’s friend and longtime collaborator Jack Antonoff was on stage. She and Travis were spotted kissing and dancing together backstage while they watched the band’s set.

On New Heights, Travis said of Antonoff’s performance, “The Bleachers, Jack Antonoff absolutely ripped it. I had so much fun seeing him go nuts with the guitar. He had two sax players, two drummers, two guitars… and it was so much fun! That was fun as hell to watch.”

The couple also spent time with Sabrina Carpenter and her beau, Barry Keoghan, during Ice Spice’s set, as fans captured footage of the group and shared it on X (formerly known as Twitter).

Travis appeared to have enjoyed the event, as he raved on the podcast, “I just like to experience that type of s—, like I love experiencing new cultures. That’s the one thing that I really enjoy about Coachella is that it’s not just one genre of music. It’s everything.”

“I always appreciated it, and it was fun. It was fun seeing a few new bands that I really wasn’t that familiar with, and just became an absolute lover of their music because of how they performed, and how they captivated the crowd. It got everybody into it,” he noted.