Meghan Markle is thrilled with the early buzz around her upcoming brand, American Riviera Orchard, ahead of its launch. Over 100,000 people have already signed up to learn about its first products. I’m eager to see how people will enjoy and use her offerings in their daily lives.

Meghan Markle is already thrilled by how many people are interested in her consumer brand American Riviera Orchard ahead of its official launch, according to an insider.

“The rollout for American Riviera Orchard is already off to a strong start,” a source told Us Weekly. “The website has over 100,000 who have signed up to hear about the first products launched.

Meghan is very pleased with the early interest it has gained.”

The source continued, “[She] is so excited to see how people enjoy her products and use them in their everyday lives.”

In March, the Duchess of Sussex intrigued the world when she made her grand return to Instagram in the form of an account for American Riviera Orchard, which so far only boasts branding for the label—Meghan’s calligraphy spelling out the brand’s name, plus “Montecito,” and a royal-looking logo.

On ARO’s website, there is simply a form to sign up to join the waitlist, and no further details.

However, we do already have some information as to what we can expect Meghan to sell us.

For example, the duchess’ heart is reportedly set on a rosé wine product, and we have previously seen her raspberry and/or strawberry jam live in action thanks to some of the friends she sent it to: among them the designer Tracy Robbins, Delfina Blaquier, and Kris Jenner.

Chrissy Teigen even came up with the most delectable recipe using her pot of ARO jam.

Meanwhile, ARO’s trademark application—which is currently awaiting examination—lists the following as products and services the brand hopes to offer: