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Taylor Swift’s £1billion boost to Britain: Swifties will each spend an average of £848 to see singer perform during her sell-out Eras tours with 1.2million fans set to attend 15 UK dates

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Taylor Swift's £1billion boost to Britain: Swifties will each spend an average of £848 to see singer perform during her sell-out Eras tours with 1.2million fans set to attend 15 UK dates

She’s a global phenomenon and the undisputed Queen of pop.

 

But the imminent arrival of Taylor Swift’s concert tour to the UK is not only sending her legions of ‘Swifties’ into a state of frenzied excitement, it’s also very good news for the country’s coffers as well.

For the American star’s sell-out Eras Tour is set to boost the British economy by almost £1 billion, a new report has revealed.

Going to a Taylor Swift concert is such a big deal that her fans turn a night out into a major spending event.

On top of the ticket price itself, fans also splash out on travel, accommodation, a pre-concert meal, official merchandise and many will buy a new outfit for the big occasion too.

Researchers have calculated each Swiftie attending an Eras concert in the UK will spend on average £848 to see their idol perform.

The total is more than 12 times the average £67 cost of a UK night out and the Chancellor can expect a £997 million boost to the economy thanks to Taylor’s 15 tour dates this summer.

It was recently revealed how Taylor Swift had joined the ranks of the world’s billionaires.

Her music, live performances and real estate portfolio has been estimated by Forbes to be worth $1.1 bn (£874m).

Now the Swiftonomics report from Barclays shows the cost to her most devoted fans…and the boost to the economy she brings as a result.

Almost 1.2m fans will watch her UK concerts, which begin in Edinburgh’s Murrayfield Stadium next month.

On average those lucky enough to attend will have spent £206 on a ticket and for the fans (14% of the total) who dug deeper to buy VIP or premium seats that figure exceeds £400.

The report estimates fans spend an average of £121 on accommodation and £111 on travel to go to the night out.

As 18% will buy a new outfit the average clothing bill for a Swiftie concert is put at £56.

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