Thanks to the “Taylor Swift bump,” Travis Kelce surpasses Dak Prescott and Joe Burrow in NFLPA licensing royalties.

Travis Kelce was already one of the most popular players in the NFL before he started dating Taylor Swift, but now that he has the full support of every Swiftie around the world, his popularity has sky-rocketed over the past year, and if you need proof, just check out how much royalty money he pulled in last season.

According to the NFLPA’s latest royalty numbers (via Cllct.com), Kelce pulled in a total of $2.43 million in royalties for the period that covered the 2023 season (March 1, 2023 thru Feb. 29, 2024). Not only was Kelce the highest-paid non-quarterback, but he also ranked fourth overall on the list, ahead of several high-profile players, including Joe Burrow and Dak Prescott.

If you’re wondering how much Swift had an impact, it’s safe to say that Kelce’s relationship with the pop superstar definitely helped. During the 2022 season, Kelce only pulled in $875,000 in royalties, which means his total increased by nearly 180% for 2023.

The Chiefs had two players ranked in the top five with Kelce at four and Patrick Mahomes at the top. Kelce’s brother, Jason, was the only offensive linemen to crack the top 25. The Eagles former center made $1.06 million in royalties last season, which ranked 22nd overall. That number is nearly nine times more than the $120,719 that Jason Kelce pulled in during the 2022 season.